I'd love to recommend expanding the smart filtering system for our local directory setup. Right now, we have high-level categories like Things to Do, Eat & Drink, etc., and sub-filters like Coffee Shops, Restaurants, Events, etc. These work well—but to truly serve a hyperlocal experience across the First Coast, we need an additional level of filtering.

Here’s the breakdown I propose:

Things to Do

Eat & Drink

etc.

Example under Eat & Drink: Coffee Shops, Breweries, Seafood, etc.

Example under Things to Do: Beaches, Parks, Museums, Nightlife, etc.

We need filters that drill down into area-specific results. For example:

Jacksonville

Jacksonville Beach

Riverside & Avondale

Downtown Jax

St. Augustine

St. Augustine Beach

Historic Downtown

Anastasia Island

etc..........

This extra layer would make the user experience much more personalized and allow businesses and visitors to find exactly what they’re looking for—right where they are.

I know what the intent of this directory is but we can't discount the experience.

Thanks so much!

Shay